Sports and Fitness Industry Sees a Long Road Ahead

Beatrice J. Doty

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As states nationwide loosen stay-at-home restrictions and consumers are getting more accustomed to greater mobility, the ath-leisure market and sports industry are also starting to stretch back into shape.

In the second edition of its monthly COVID-19 industry impact report, the Sports & Fitness Industry Association highlighted some hints of progress, while acknowledging companies are still warming up. Looking at the long road ahead for a financial rebound, 60 percent of respondents said they expect some semblance of pre-COVID-19 sales to return in 2021 or later.

Most product categories saw considerable declines in sales from year-to-year, as millions of consumers have restricted their discretionary spending due to the pandemic. The most recent monthly survey showed signs of improvement with 56 percent of the sports and fitness companies saying sales grew from April to May.

Representing manufacturers, retailers and marketers, SFIA’s president Tom Cove

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