Rogue Fitness, a main supplier of CrossFit equipment and the official supplier of the CrossFit Games, is distancing itself from the CrossFit brand after CEO Greg Glassman tweeted an insensitive remark about George Floyd and the current Black Lives Matter protests happening around the country.
On June 6, Glassman responded to a tweet that called racism and discrimination “critical public health issues that demand an urgent response.” Glassman’s reply read, “It’s FLOYD-19.” The tweet refers to George Floyd, a black man who died on May 25 when a police officer knelt on his neck for over 8 minutes.
The Rogue Fitness statement simply begins, “Rogue does not support the latest statements made by the CrossFit CEO, Greg Glassman.” The brand went on to call the comments “unacceptable under all conditions.”
In the statement, Rogue Fitness also outlined action steps to distance from the CrossFit brand. The brand stated that the