Coca-Cola providing healthy lifestyle through sports, says Tolga Cebe Vice President and General Manager, Middle East

“The most significant platform for us for a wholesome life style is sporting activities and we are trying to advertise the spirit of it. If you believe about sporting activities in typical it provides nations and communities together whilst giving a balanced life style and that is just one of the reasons we have a quite lengthy lasting partnership with FIFA due to the fact the 1970s and one of a kind programmes like the Earth Cup trophy tour we try out to recreate that inspiration among the the masses the ability to really see most iconic trophy in the environment from the most predicted athletics function.”

The tour will see the legendary trophy pay a visit to 51 nations and territories prior to it makes its way to Qatar for the November tournament. It will go to all 32 countries that qualified for the FIFA World Cup, inspiring fans across the earth via exclusive buyer activities.

The event is using place in a Muslim place for the to start with time, and Cebe thinks intriguing tales will arise in the location. “The FIFA Globe Cup trophy tour this year has a special which means for the location because it is likely to be kicked off in the Middle East setting up below in the UAE and then it is likely to pay a visit to Bahrain, Oman, Lebanon, Kuwait and soon after Saudi Arabia it is going to quit in Qatar so we genuinely want to see what fascinating stories arise from the Middle East through this activation.”