Turkey Declared the Desired Protein of Veggies and Veggie Enthusiasts in New Campaign
TORONTO, Could 9, 2022 /CNW/ – Assume TurkeyTM / Pensez DindonMC, the five-year marketing and advertising marketing campaign aimed at boosting consciousness of turkey as a scrumptious daily protein possibility, is cozying up to vegetables in its most up-to-date creative marketing campaign: “Veggies Appreciate Turkey”.
Launched nationally on May possibly 2, with an 8-week countrywide Tv set media get, the Veggies Like Turkey resourceful capabilities a few animated people: a sweet place-singing tomato, a charismatic communicate present host romaine and a buff carrot – all expressing their enjoy for turkey in 3 vibrant animated places.
“With improved interest in healthful cooking, Canadians investing extra on new produce, and veggies occupying a lot more share of plate, we see a strategic opportunity to lean into the a lot of explanations to decide on turkey – it’s lean, delightful and multipurpose,” reported Darren Ference, Chair, Turkey Farmers of Canada.
The “Veggies Really like Turkey” advert places will also air during the 11th season of Les Chefs, of which Feel Turkey is a guide sponsor, and will run as on-line video clip.
“With extra Canadians turning on the internet to glance for recipe inspiration and instruments to prepare their grocery store, the “Veggies Really like Turkey” marketing campaign will activate digitally by means of search, display and retail to convince buyers to insert turkey to their grocery listing and purchasing carts,” said Jean-Michel Laurin, President & CEO, Canadian Poultry and Egg Processors Council.
To insert star ability, Think Turkey will workforce up with celebrity chef and restauranteur Chuck Hughes to encourage Canadians with 3 veggie-packed turkey recipes unveiled by way of brief-type videos on social as nicely as interactive cooking segments and distinctive media stories.
“I adore cooking with turkey since there are so many distinctive cuts and so a lot of imaginative strategies to cook it,” explained Chef Chuck Hughes. “As a mother or father, I do a large amount more residence cooking these days and turkey is a go-to in our household from turkey meatballs to turkey drumsticks and it truly is generally served with a wholesome aspect of veggies”.
To stay up to date with the “Veggies Really like Turkey” marketing campaign and for recipes by Chef Hughes and extra, observe together on the net at ThinkTurkey.ca, on Believe Turkey’s Instagram channel (@CanadianTurkey) and its other social media platforms.
About Think Turkey:
Turkey Farmers of Canada, in partnership with the Canadian Poultry and Egg Processors Council’s Turkey Primary Processing Sector Customers, launched Think TurkeyTM / Pensez DindonMC in 2019 – a countrywide, bilingual marketing campaign aimed to improve turkey use. The five-yr, fully built-in program features promoting, digital, retail, PR, influencer, compensated social and more, and focuses on partaking major meal planners to elevate awareness of the gains of turkey, generate year-spherical desire and maximize general intake.
Resource Consider Turkey
See initial articles to obtain multimedia: http://www.newswire.ca/en/releases/archive/May possibly2022/09/c2088.html