Incoming CrossFit CEO Eric Roza has signed a contract to buy 100% of the fitness company from controversial founder Greg Glassman

Beatrice J. Doty
Incoming owner and CEO Eric Roza is the owner of a CrossFit gym in Boulder, Colorado, and former CEO of Datalogix, a consumer data collection startup that sold to Oracle in 2015.
Incoming owner and CEO Eric Roza is the owner of a CrossFit gym in Boulder, Colorado, and former CEO of Datalogix, a consumer data collection startup that sold to Oracle in 2015.

Courtesy of Eric Roza

  • CrossFit’s incoming CEO Eric Roza has officially signed a contract to purchase 100% of the company from founder and former CEO Greg Glassman, according to a July 24 statement from Roza.

  • The sale was first announced June 24, two weeks after Glassman stepped down as CEO of the company after a series of controversies.

  • Roza is the owner of the affiliate gym CrossFit Sanitas in Boulder, Colorado.

  • He’s partnering with private equity firm Berkshire Partners in acquiring CrossFit. The deal is slated to close in the next few weeks pending government approval.

  • According to the statement, 1% of CrossFit’s stock will be put into a non-voting trust for Maggie Glassman, the former

Read More

Rogue Fitness Condemns CrossFit After CEO’s George Floyd Tweet

Beatrice J. Doty

Rogue Fitness, a main supplier of CrossFit equipment and the official supplier of the CrossFit Games, is distancing itself from the CrossFit brand after CEO Greg Glassman tweeted an insensitive remark about George Floyd and the current Black Lives Matter protests happening around the country.

On June 6, Glassman responded to a tweet that called racism and discrimination “critical public health issues that demand an urgent response.” Glassman’s reply read, “It’s FLOYD-19.” The tweet refers to George Floyd, a black man who died on May 25 when a police officer knelt on his neck for over 8 minutes.

The Rogue Fitness statement simply begins, “Rogue does not support the latest statements made by the CrossFit CEO, Greg Glassman.” The brand went on to call the comments “unacceptable under all conditions.”

In the statement, Rogue Fitness also outlined action steps to distance from the CrossFit brand. The brand stated that the

Read More